Sports Direct
Sportswear store Sports Direct, Piccadilly Circus, 24-36 Regent St, St. James's, London SW1Y 4QF, United Kingdom:
119 reviews
of visitors, the most complete information about the address, business hours, location on the map, photos, phone number, website and other contacts.
Address: Piccadilly Circus, 24-36 Regent St, St. James's, London SW1Y 4QF, United Kingdom
Website: sportsdirect.com
Phone number: +44 344 332 5602
GPS coordinates
Latitude: 51.5094968Longitude: -0.1343064
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reviews
Dave Walters
Had a great experience buying some running shoes thanks to Marshall on the top floor, he was incredibly helpful in analysing my partner's running form and suggesting the best running shoes for her without being pushy. Highly recommended!
1 month ago
Andy Beaire
A classic place sorrounding the iconic Piccadilly Circus. Many floors with a quite good variety of sporting goods with important discounts. Do not try to find the ultimate designs from the top brands. It is interested the area dedicated to football teams souveniers.
3 months ago
Ana Vasquez
Speaking of sports equipment, in my city you can found lots of stores but a store like Sports Direct. Here in Piccadilly I often like to take my friends for he has a good thing about what is going on store as there are various types of sports equipment with good rates and special discounts that I personally think it's a very affordable option.
3 months ago
Beth Johnson
Good value for the money, attractive, unfortunately unprofessional staff.
Just had a bad customer service experience. Dont waste your time visiting this branch, go somewhere else.
Sportsdirect is my go-to but it is not anymore.
11 months ago
Dakota Weatherhead
This woman at the till is super rude has no manners what so ever, other people at the store are very helpful and friendly, the action of this woman made me decide never shopping there again
7 months ago
Jaime Raskansky
Dreadful service was refused a refund on a pair of Football Boots I purchased last week in store as they didn't fit and they couldn't supply a pair in my size so I now have a store credit for a shop that can't supply my Purchase and have to visit a more reputable store to make the purchase and am £70 out of pocket.
I even refused a credit note and they just went ahead and processed anyway then told me it was non reversible!
should have just gone to pro direct soccer as normal and received the proper level of service!
3 months ago
Rebecca Birch
They are selling suitcase at very reasonable prices. This place will be helpful for some tourists who have bought too many things like me.
2 months ago
Carolyn Maches
The sales clerk (male) was very helpful except the other sales clerk (female) was being rude and intervened when he assisted us in checking the luggage (American Tourister). This is totally unprofessional sending bad signals to customers.
2 months ago
Vivien NG
Some staff exceptionally helpful others haven't a clue. Wanted a bucket fishing hat first member of staff top me they were on back wall when I said they were caps he said the store didnt have them.
Other member of staff said they were behind the till and even radioed for me. Lovely lady on till went through bag to help me
7 months ago
Kerry Batt
I came to spend £100 on a bag and a cricket bat. What I ended up with is a duffel bag which was the only one of its kind and a plank of wood which cannot last a days of cricket. Spend more time to get a better bat
3 months ago
Clark Jenkins
Is a pleasure to buy always here whit discount half price. Nice one
1 month ago
cyruslei Espinosa
Well stocked, very busy store in Piccadilly Circus. Not much space to move around. Has lots of choice.
4 months ago
Julie Bournet
Took a friend here waxing lyrical about how great lillywhites is as a one off sports shop and it's turned into a giant sports direct. Very poor all round, if I wanted the same sports clothes or trainers as everyone else I would have shopped locally,not gone all the way up town for it. Poor show sports direct, if its gonna be your flag ship store make it bling not dull and boring.
2 months ago
Samantha Stanley
Where is my order??? I ordered online, paid the next day delivery, and I have been waiting for it for over two days! No contact number neither from Sports Direct nor from the Courier. Only a 'form' which automatically links you to the tracking link. The tracking link they sent me only says 'order dispatched', where is it??? I've been waiting for over two days!
5 months ago
Zachary Laribee
nice collections
5 months ago
Harriett Pearson
Staff do not want to help you. They hide away from customers turn their backs on them. We sat waiting for a pair of shoes and had to listen to one staff member talking to 3 other staff members about another staff member, not nice things were said. Then when I asked if we could get some help I was given dirty looks for breaking up their little b---- session. Three staff members were asked by myself for a pair of shoes. One of which turned and just started talking to another staff member, when I asked again she not so politely told me that I wasn't the only customer. We took our business elsewhere.
1 month ago
shani tn
Met a Liverpool fan who happened to work there. He was excited to see someone wearing LFC jersey. ;)
5 months ago
kim daves
Today we were visiting Sports Direct at Piccadilly to find running shoes and we were amazed by professionalism of Alex. He made all measurements and gave many tips. It was really great experience, thanks Alex!
7 months ago
Ellen Junk
Great place for all your workout needs. Nice staff ready to help you
1 month ago
Benjamin Harris
???? ???? Sports Direct Kilburn refused to accept an immediate return of faulty trainers with receipt and the product in original packaging Reebok Flex Force Sn £36.99. I had already bought a replacement from another shop. They insisted they would only provide me a credit note.
I write to Mike Ashley CEO, his customer service team also refused to refund.
Please take great care ever shopping at Sports Direct.
Kilburn store refused on 5 August 2019
Complaint ref CAS-4610365-L9H3R8
3 months ago
Matthew Standish
I found what I was looking for (rucksack rain cover). Would’ve given 5 stars if it wasn’t for the very small range of outdoorsy stuff.
1 month ago
Satish Sharma
Good services but I was very confused by it being called 'Lillywhite' despite the name being Sports Direct on google maps (because it is owned by Sports Direct).
4 months ago
Nicole Foster
I only knew sportsdirect as an Onlineshop. There are no physical in the country I live. I was amazed at the choices offered here. The store has a huge variety of clothing for all kinds of sports you can imagine and the pricing is really affordable. The workers were also really friendly and patient which was nice . I would definitely go back here if I visit London again.
5 months ago
John Howell
Can't complain about products or prices but music was tooo annoying and loud. I just left the store.
1 month ago
ABDURRAHMAN NAFA
I don't care what they say about the guy who runs it. You have kids who insist on top name brands (Nike Adidas etc) either pay Mr Ashley a third of the JD Sports price or get ripped off.
5 months ago
Nicholas Novia
Actually prices here are good.
When we come from Sweden it seems cheaper ☺️
4 months ago
Alundis Pledge
I always buy from SD !
11 months ago
Debbie T
Been in few Sports Direct stores now and this one have a lot of inventory but very messy store hard to find anything there. Feel this store is just for tourist coming in and buy something they don't need and not really buy what they actually needs.
Go to Oxford Street store instead.
10 months ago
Kathleen Bien
Amazing place and one shop for all sporting needs
4 months ago
Debra Petrey
They have a huge inventory of sportswear, team paraphernalia and shoes but the ratio of staff to customers is probably 30 to 1, so it's very hard to find anyone to help you.
5 months ago
Mark Bingham
This store is in an old building over 6 floors with stairs or an extremely busy lift. The stock is all over the place and simply isn't worth the hassle unless you need something urgently
9 months ago
Maurice Johnson
Found here a present for my nephews who love football
5 months ago
Naveen kumar
Good service and decent prices would recommend.
4 months ago
Augie Cappellano
Not all sport wears are cheap but if you look around you can get bargain.
2 months ago
Lamont Johnson
Good joint. Good selection. Nice staff.
7 months ago
Extreme Justin
good for buying sports stuff - our Favorites in UK
1 month ago
Clayton Sackett
The staff was a bit slow at helping us but we found what we wanted.
5 months ago
Amy Huntley
Great value for the prices. Dedicated to sports as is and not just sporty style
4 months ago
Miriam Kim
Great store with lots of match-shirts. Used to be only the biggest teams but this year I found other teams as well such as Southampton, Sunderland etc.
5 months ago
ARTHUR BLAKE
Always out of stock in shoes and a "can't be bothered" customer service.
8 months ago
Joseph Brunner
Decent price for shoes - But they don’t have many options for sizes above a UK8 for women.
4 months ago
Dorothy Estes
I bought and saw many beautiful clothes
7 months ago
M C
Nice choice, but mess in tagging
3 months ago
Regina Vali
Large store. Fantastic location. Cheap prices
10 months ago
Kayla Schmahl
Great sports wear and kits shop
3 months ago
Paula Anderson
Never known a store with so many staff, with so little interest to help the customer. And even after I'd finally managed to purchase the goods I had to go blac as they'd left on the alarms.
5 months ago
Vinita Rajasekhar
Super big,many kinds for you to choose
4 months ago
Marielle Donlon
Nice place to shop sports wear and sporting equipments.
8 months ago
Naomi Spencer
Absolute value for money..in sports goods
5 months ago
Ted Chung
There are much better SD’s than this one
3 months ago
