Institute of Data & Marketing

Absolute RUBBISH, the course is boring, out of date and so cheaply done, there is nothing on this course you couldn't find searching Google and at least that info would be more up to date. At the prices they charge this is a complete con, don't buy it, look elsewhere

I have just completed the IDM's Professional Diploma in Digital Marketing. It was a lot of hard work on top of running a business, but it has been worth the effort. I learned a lot, which I'm already putting into practice. I thought the course tutor (Mike) was great, as were the facilitators, particularly Kate, Julie, Rob M and Rob T. All were experts in their field, giving with their knowledge and happy to share their own personal experiences. Thank you!

The best place to get training in all things digital and data driven

I am so disappointed in the IDM, from the course material to the attitude of the staff have had towards me after I gave feedback. The IDM diploma is outdated, you will not learn anything useful and when I brought up a few weeks into the course that I felt it was so basic I was ignored, I once again approached them twice and they barely listened. I'm aware that I'm not the only one that feels totally ripped off by the IDM. I would suggest you seek learning elsewhere otherwise the IDM will have you drawing up marketing plans for donkey sanctuaries too (both assignments are the same) Very let down by them.

I've done a lot of one day courses with the IDM. The range of training topics is superb. All courses are led by industry experts, so content is relevant and up to date. The teaching and learning materials provided add huge value.

I've done three courses with the IDM, Social Selling, Hack Yourself and an online award in GDPR. Every dealing I've had with the IDM has been fantastic. Their prices are very competitive and the tutors are industry leaders. I cannot knock the service, price, or their fantastic location - the IDM come highly recommended.

This is a good introduction to Digital Marketing dealing with the main marketing tools. The lectures are delivered electronically and were recorded in 2016, so some of the stats in this fast-moving market are a little out. There is some feedback from a tutor but no marking or feedback on any of the practical exercises. Worse, they make little effort to help if you run into serious problems as I did with my company during the course. I could have frozen the course but kept hoping the problem was sorted. In the end I was dealt with fairly rudely by the course administrator and given a week extra. Find a course with better accreditation and contact to ensure a more effective training.

Very happy with my Professional Diploma course. All the instructors are professionals in their field and are very knowledgeable. I've learnt so much and look forward to signing up for some additional courses in the future.

This course was amazing, within weeks of taking it I managed to take on more responsibility within my business than I imagined possible in such a short timeframe! Will definitely come back to do another course.

‘So pleased to have recently got the news - I successful completed the IDM Professional Diploma in Digital Marketing. Yes this course was demanding, as I was working full time throughout. However, I was clearly informed of this prior to starting at a course open evening session. The modules, learning materials and assignments were in line with industry needs and challenges, with great references for further reading to support. The live classes were highly useful, interactive and great for engaging with other learners. All of this provided the required preparation for the exams. I felt the course tutors, all experienced marketing practitioners including Mike O’Brien were great, highly passionate about subject/s. Also the course management / qualifications team - Tracey, Rozz, Laura were always helpful and supportive. Overall a really enjoyable experience!’ ‘If you’re looking for a ‘professional’ digital marketing course, I highly recommend the IDM. The course has given me a broad range of knowledge and confidence to pursue a wide range of roles.’ Shaun Myles Dip DigM

Amazing delegates from every kind of business, from entry-level to C-Suite. It is a pleasure to work with the future leaders of digital, direct and data-driven marketing industry and too see graduates become part of the IDM network of over 100,000 professional alumni in 33 countries.

I am currently studying the Professional Diploma in Digital Marketing with B2B at the IDM. I previously took the short GDPR course. Both have been very useful, hard work using experienced tutors. Recommend it.

The IDM is the gold standard for training on digital and direct marketing. Their courses are commercially aligned, providing those studying with the skills they need to deliver top performance at work.

I am halfway through the Postgraduate Diploma and I would not recommend it to anyone. The course content is made up of text only and is riddled with errors, with much of the content copy and pasted from public blogs or articles. The assignment we have been given includes stats which do not make sense and are unrealistic, making the assignment difficult to answer without losing marks for it being unrealistic and overachieving on the objectives. I have reached out to the IDM numerous times flagging the errors and the poor quality content, and most recently flagging the problems with the assignment case study. Normally, I get no response for days or weeks and have to chase, and when they do respond they just offer me their short courses for free which obviously doesn't help with the Diploma that I have invested £4,000 in plus months of work. They also completely changed the assessment format halfway through the course meaning that our course finishes 3 weeks later than what we originally signed up for (meaning anyone who has booked a holiday is in real trouble!) and that a large chunk of our final mark swings on just one exam. They didn't consult us before doing this and simply emailed us to inform us of this very significant change. The customer service is lazy, inflexible, and unreliable and I would never consider working with the IDM again because of this experience. I would recommend anyone to go with the CIM rather than the IDM for their postgraduate course. That way they will avoid the hassle of having to make sense of poor quality content, as well as avoid unanswerable assignments and unhelpful support staff.